Recruiting candidates for any position can be a challenge, but certain roles within a company have a significant impact on the brand's reputation and success. A high-quality marketing team can effectively increase sales, encourage engagement, and raise brand awareness.
Given the critical nature of these roles, it's crucial that your job description accurately represents the position and covers all the necessary details, including the responsibilities of the marketing employee, the desired level of experience, and any unique aspects of the role within your organization.
Although the task of writing a job description may seem daunting, using a job description template can greatly simplify the process. In this guide, we will discuss various marketing positions you may be recruiting for and provide examples of marketing job descriptions for each role.
What Do Marketing Professionals Do?
Your marketing job descriptions should clearly outline the marketing functions and how they fit into your marketing team. The marketing team is responsible for promoting, selling, and distributing your company's products or services by creating data-driven strategies that target specific markets and utilize various marketing channels.
Depending on the size, type, service, or product of your business, the marketing team's responsibilities may include:
- Overseeing inbound and outbound marketing efforts
- Managing paid advertising through search engines and outside vendors (SEO strategists)
- Implementing print and email marketing campaigns
- Creating content for blogs, social media platforms, and landing pages (content writers/content marketing managers)
- Utilizing Google Analytics to evaluate and refine online marketing strategies
- Developing advertising campaigns, competitions, and giveaways for social media platforms
- Establishing and maintaining the company's brand image and voice
- Determining the pricing for products and services
- Planning and organizing marketing events such as webinars and seminars
- Developing campaigns and allocating resources for marketing initiatives
- Conducting research into customer behaviors, demographics, and motivations
- Facilitating internal communication that promotes the goals, vision, values, and priorities of the business (internal community managers)
- Managing other team members (marketing managers)
- Collaborating with the sales team/sales professionals
Marketing Positions and Titles
The tasks and duties of the marketing team are completed by employees in job positions titled as:
- Brand Manager
- Customer Experience Manager
- Chief Marketing Officer
- Marketing Executives
- Digital Marketers
- Data Analyst
- Content Marketers
- Content Marketing Manager
- Social Media Managers
- Marketing Specialists
Marketing Responsibilities and Duties
The key responsibilities of a marketing manager or executive are critical to the success of the role. These responsibilities will govern their performance, and creating effective physical or digital marketing campaigns that provide a return on investment will be a top priority.
The important tasks of a marketing manager or executive may include:
- Developing marketing plans to meet business goals
- Defining consumer demographics and target customers
- Proposing creative ideas for marketing campaigns
- Implementing marketing projects, marketing plans, marketing strategies, and inbound marketing activities
- Running digital marketing campaigns and overseeing social media accounts/social media marketing
- Determining the price of products and services/developing pricing strategies
- Liaising with sales teams, project managers, and key stakeholders
- Managing paid advertising/search engine marketing (work closely with the SEO manager)
- Providing event management
- Conducting market research with target audiences
- Running online marketing and digital marketing campaigns
- Writing a marketing report based on completed market research
- Collaborating with a marketing agency
- Ensuring marketing campaigns remain within the marketing budget
- Analysing marketing and sales data/demographic data
- Producing corporate communications
- Defining the parameters of marketing materials
- Creating brand guidelines
- Working to raise brand awareness
- Managing the marketing team (marketing manager responsibilities) or marketing teams (marketing director responsibilities)
- Maintaining industry knowledge on market trends and competitive research
To make the job duties more engaging and meaningful, it is recommended to add details on how the responsibility should be accomplished. For instance, "conducting market research with target audiences through focus groups and Google Analytics."
Essential Marketing Skills
Your Marketers play a crucial role in promoting your company, and to enable them to fulfill their duties effectively, they need to have both hard and soft skills, including:
- Analytical skills and knowledge of web analytics (Data Analysts)
- Exceptional writing ability, creativity, and storytelling skills (Content Creator/Content Marketer)
- Interpersonal skills, effective communication, active listening, and collaboration abilities
- Confidence in delivering presentations and public speaking skills (Public Relations Manager)
- Organizational skills, multitasking abilities, and time management skills
- A continued learning mindset to stay updated with the latest marketing trends and industry developments
- Research skills and intuition to determine target audience needs
- Print and graphic design skills (Design Team)
- Proficiency with Adobe Creative Suite and other relevant software tools
- Critical thinking, problem-solving, and negotiating skills
- Lead generation and relationship building skills
- Adaptability and ability to work in a fast-paced environment
- Numeracy and target-driven attitude
- Leadership, motivation, and strategic thinking skills (Marketing Manager, Chief Marketing Officer, and Marketing Directors)
It is essential to communicate how each responsibility should be accomplished, such as using focus groups and Google Analytics for conducting market research with target audiences.
Marketing Education and Qualifications
To fill your marketing department vacancies, seek applicants with professional qualifications such as a university degree in:
- Marketing Communications
- Business and Management
- Public Relations
- Digital Marketing
- Business Administration
Marketing Training and Experience
Whether your business is small or large, the demand for marketing skills is high, making it crucial to hire candidates with appropriate levels of experience. Junior marketing team members may hold qualifications like the Level 2 Certificate in the Principles of Marketing, T Level in Digital Production, Design, and Development, or Level 3 Certificate in Digital Marketing and Analytics.
In addition, Marketing Executives should possess proficiency in using Adobe Creative Suite and Customer Relationship Management Systems, a thorough understanding of sales and marketing operations, Google AdWords, and data analytics.
Frequently Asked Questions about Marketing Job Descriptions
Here we answer your marketing job description frequently asked questions.