Our Product Marketing Manager job description includes the responsibilities, duties, skills, education, qualifications, and experience.
About the Product Marketing Manager role
A Product Marketing Manager is responsible for developing and executing marketing strategies that promote a company's products and services. This includes researching customer needs, developing product positioning and pricing, managing campaigns, and analyzing market trends. The role also involves working closely with product and sales teams to ensure the successful launch of new products and services.
Role Purpose
The purpose of a Product Marketing Manager is to develop and implement strategies for promoting a company's products and services. This involves researching customer needs and preferences, developing product positioning and messaging, creating promotional plans and campaigns, overseeing product launches, and tracking the success of product marketing efforts. Additionally, the Product Marketing Manager is responsible for communicating product information to stakeholders, partners, and customers.
Product Marketing Manager Summary
The Product Marketing Manager is an essential role for any organization. This position is responsible for developing and executing product marketing plans and campaigns to promote the company’s products. The Product Marketing Manager will work closely with internal and external stakeholders to identify customer needs and determine product positioning. This role will be responsible for analyzing market trends, conducting competitive research, and developing pricing strategies to ensure the company’s products are competitively positioned in the market. The Product Marketing Manager will also be responsible for creating product launch materials and managing the product launch process. Additionally, this role will be responsible for developing product collateral, such as brochures, presentations, and training materials. This position requires excellent communication skills and the ability to effectively collaborate with cross-functional teams.
Product Marketing Manager Duties
- Develop product positioning and messaging and ensure these are applied to all marketing initiatives
- Create and manage marketing plans, budgets, and timelines to ensure product launch success
- Develop and implement pricing strategies for products
- Collaborate with product team to develop product go-to-market strategies
- Analyze competitive landscape and provide actionable insights
- Analyze product performance, identify trends and recommend strategies for improvement
- Identify target customer segments to maximize ROI
- Develop customer personas and use cases
- Manage product demos and presentations
- Develop product-related materials such as product brochures and data sheets
- Manage relationships with external vendors
Product Marketing Manager Skills
- Strategic planning
- Product development
- Product launch management
- Marketing research
- Budgeting
- Project management
Product Marketing Manager Requirements
- Lead strategic development and execution of product marketing plans and initiatives
- Develop positioning and messaging, leveraging customer insights and competitive analysis
- Develop marketing programs that drive awareness, demand and purchase of products
- Develop compelling communication and content for digital, print, and events
- Manage relationships with agencies, vendors and third-party partners
- Manage product launch plans and ongoing feature updates
Personal Traits
- Strong organizational and communication skills
- Ability to think creatively
- Attention to detail
- Ability to work independently