Our Marketing Communications Manager job description includes the responsibilities, duties, skills, education, qualifications, and experience.
About the Marketing Communications Manager role
A Marketing Communications Manager is responsible for developing and executing strategies to communicate a company's brand, products, services, and messages to the public. The role involves creating and managing campaigns, content, and materials across various channels, such as media relations, advertising, digital marketing, and other outreach. The Manager must also work with internal departments and external partners to ensure that all communications are effectively delivered.
Role Purpose
The purpose of a Marketing Communications Manager is to develop, implement, and manage marketing communications campaigns that effectively describe and promote an organization and its products and services. This includes developing and maintaining relationships with media outlets, managing the production of marketing materials, and coordinating promotional events. The goal of a Marketing Communications Manager is to ensure that the organization is effectively communicating its message to its target audience in order to increase brand visibility, generate leads, and ultimately, drive sales.
Marketing Communications Manager Summary
The Marketing Communications Manager is responsible for developing and executing an integrated marketing communications strategy to support the organizational objectives of the company. This includes creating and managing campaigns across all digital and traditional channels, developing and maintaining relationships with key stakeholders, and managing the budget. The successful candidate will possess excellent written and verbal communication skills, be highly organized and able to manage multiple projects simultaneously, have a strong understanding of digital marketing technologies and channels, and have an eye for detail. The position requires the ability to think strategically and creatively to develop comprehensive communications plans that drive desired outcomes. This role is highly collaborative, requiring the ability to work with teams across the organization to ensure successful execution of the marketing communications strategy.
Marketing Communications Manager Duties
- Develop, implement, and manage multi-channel marketing campaigns
- Plan and coordinate promotional activities
- Manage digital marketing activities, such as email and social media campaigns
- Analyze marketing performance data and adjust campaigns accordingly
- Develop relationships with media and advertising agencies
- Work closely with the sales team to ensure brand consistency
- Monitor competitor activity and generate reports
- Suggest improvements for customer experience
Marketing Communications Manager Skills
- Developing marketing plans
- Creating and executing campaigns
- Developing and managing budgets
- Managing external vendors and agencies
- Analyzing customer data
- Creating and executing digital marketing campaigns
Marketing Communications Manager Requirements
- Manage the planning, development, and execution of marketing communications initiatives
- Develop and implement marketing communications plans and campaigns
- Manage internal communications activities
- Write, edit, and proofread marketing communications materials
- Conduct research and coordinate activities with external vendors
- Monitor and analyze market trends and competitors' activities
- Maintain positive relationships with stakeholders
Personal Traits
- Strong organizational and communication skills
- Ability to work independently and in a team
- Creative problem solving
- Attention to detail