Our Media Planner job description includes the responsibilities, duties, skills, education, qualifications, and experience.
About the Media Planner role
A Media Planner is responsible for developing and managing media plans for campaigns, analyzing data and trends, and working with clients to ensure the success of their advertising initiatives. They must have strong analytical and interpersonal skills, and have experience in the media planning and buying fields.
Role Purpose
The purpose of a media planner is to develop, implement, and monitor media campaigns for clients in order to increase their visibility and reach their target audience. Media planners identify the best media outlets to advertise their clients' products or services, research and analyze consumer trends, and create effective strategies to maximize the impact of their campaigns. They also develop creative concepts and copywriting, track and analyze the performance of their campaigns, and provide feedback to clients.
Media Planner Summary
The Media Planner is responsible for creating and implementing media campaigns for clients. This position requires the ability to develop, execute, and analyze integrated media plans that maximize client objectives. The Media Planner must be able to think critically, stay organized and present data in a meaningful way. This role requires an understanding of media fundamentals, paid and organic media channels, and emerging technology trends. The Media Planner must also be able to communicate and collaborate effectively with internal teams and external partners.
Media Planner Duties
- Develop and execute media plans that meet client objectives
- Analyze and report on media performance
- Identify target audiences and recommend appropriate media channels
- Negotiate and purchase media space and airtime
- Monitor media campaigns and adjust strategies when necessary
Media Planner Skills
- Strategic thinking
- Knowledge of media buying
- Knowledge of media research
- Familiarity with media principles and practices
Media Planner Requirements
- Strong understanding of digital media channels
- Proven experience in developing media plans that effectively reach target audiences
- Ability to analyze and interpret data
- Proficiency in budgeting, reporting and forecasting
- Excellent communication, presentation and interpersonal skills
Personal Traits
- Organized
- Detail-oriented
- Strong communication skills
- Good understanding of the media landscape