Our Category Manager job description includes the responsibilities, duties, skills, education, qualifications, and experience.
About the Category Manager role
Category Manager is a professional role responsible for managing a product or service category within an organization. This job involves overseeing purchasing, sales, and marketing efforts for the category, as well as developing strategies and tactics to maximize revenue and profitability. Category Managers must also analyze market trends to identify opportunities for growth and analyze customer feedback to ensure customer satisfaction.
Role Purpose
The purpose of a Category Manager is to lead the development and execution of the category strategy within a company. They are responsible for overseeing the various product categories, assessing customer needs and preferences, recommending new products and initiatives, and developing strategies to increase sales and market share. They also work closely with other departments such as marketing, product development, and supply chain to ensure the success of the category. Category Managers are expected to stay up to date on industry trends, monitor competitive activities, and identify new opportunities for growth.
Category Manager Summary
The Category Manager is responsible for overseeing the day-to-day management of the product category and developing strategies to ensure the successful promotion and sales of products in the category. This role requires excellent analytical, organizational, and communication skills, as well as a strong understanding of the competitive retail environment. The Category Manager will analyze sales and marketing data, develop and implement promotional campaigns, monitor competitive pricing, and ensure that product offerings are competitively priced and well-stocked. Additionally, the Category Manager will serve as the primary point of contact between the company and its suppliers.
Category Manager Duties
- Developing and implementing category strategies
- Collaborating with cross-functional teams
- Analyzing category performance and customer insights
- Leading the category planning and long-term strategy process
- Managing relationships with external suppliers and vendors
- Developing promotional campaigns and pricing strategies
Category Manager Skills
- Leadership
- Analytical Thinking
- Organizational Skills
Category Manager Requirements
- A Bachelor's degree in Business Administration or a related field
- At least three years of experience in a Category Manager role or similar
- Strong knowledge of retail analytics and market trends
- Proficiency in Microsoft Office Suite
Personal Traits
- Strong communication and interpersonal skills
- Organizational and problem solving skills
- Knowledge of the retail industry
- Proficient in Microsoft Office applications