Use Artificial Intelligence (AI) To Write Marketing Job Descriptions

Published: June 28th 2023

Artificial Intelligence (AI) is swiftly altering the recruitment and hiring landscape, and the marketing field is directly affected by these shifts. Generative AI plays an important and positive role, and it’s beneficial for employers and recruitment specialists to adopt artificial intelligence. When used aptly, AI can create marketing job descriptions that draw top marketing talents to your enterprise.

So, how can Hiring Managers and Recruiters utilize AI to write marketing job descriptions?

Hiring Managers, Recruiters, and other HR Professionals are using AI to:

  • Craft marketing job descriptions
  • Compose effective marketing job adverts
  • Research marketing roles, including responsibilities, duties, skills, and qualifications
  • Generate marketing job descriptions in different languages
  • Develop targeted marketing interview questions for the application/interview process
  • Enhance the relevance and appeal of hiring and job description content for the intended audience

AI Marketing Job Descriptions

When utilizing AI to write marketing job descriptions, it will construct a detailed brief for the role. The AI-generated marketing job description will include the role’s responsibilities and duties. However, the text can often be generic and might not engage or persuade the marketing talents you’re targeting.

AI can be used to infuse personality into the job description when used aptly. By injecting character or a distinct tone of voice, your marketing job description can become more engaging, exciting, professional, persuasive, or even thoughtful. This ‘personality’ can help to engage and draw the best marketing candidates for your job opening.

Remember, AI-generated marketing job descriptions can sometimes be too general. Therefore, it’s vital to customize it to align with your company’s unique needs.

How To Tailor Marketing Job Descriptions With AI

Utilizing AI for writing marketing job descriptions can revolutionize your recruitment process, but personalizing these automated outcomes is vital. AI provides a sturdy framework, but human intervention ensures the description matches your company’s unique culture, values, and specific needs. By tailoring an AI-created job description, you can spotlight the unique aspects of the role and your company, attracting suitable candidates who will be a perfect fit for your team. Remember, job descriptions are often a candidate’s initial interaction with your company - make it impactful by adding a personalized touch.

To engage your audience, you might want to edit and customize the following key elements of the job description:

  • The job description summary
  • Job profile overview
  • Company information
  • Specific requirements relevant to your job opening
  • Education and qualifications – include only those relevant to your company

Advice When Creating Marketing Job Descriptions Using AI

When formulating marketing job descriptions using AI, we advise keeping these tips in mind:

  1. Utilize AI to help narrate your company’s story: AI can facilitate engagement with job seekers and allows you to pull copy directly from your website.
  2. Employ AI to outline the key responsibilities of the marketing role: AI can generate a list of fundamental job duties. You can then compare, edit, and augment the AI-composed text to cover unique company tasks, responsibilities, and actions.
  3. Use AI to create a lasting first impression: A job description often serves as a candidate’s first encounter with your company. AI can help you avoid generic content that lacks the impact needed to attract potential applicants.

Proofreading And Cautionary Points When Creating An AI Job Description For Marketing Jobs

Examining any AI-generated marketing job description is important, and we recommend adhering to the following checklist to ensure your marketing job description is spot-on and attracts the best marketing candidates:

  • AI can give plausible but incorrect answers, so always double-check all content
  • Identical inputs can lead to similar results, so always highlight what sets your company apart
  • Responses can often be somewhat generic, so make sure to include unique marketing job responsibilities and tasks
  • Beware of excessive repetition of the exact phrases
  • Add vibrancy to your copy by choosing an appropriate tone of voice

Examples Of Marketing AI Job Descriptions

If you’re keen to kickstart your own AI job descriptions, we’ve pre-set 25 widely used job titles in the marketing field. Each job description will be drafted ‘instantaneously’ using our specifically built AI algorithm:


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